When we identify Apple, Google & Toyota, we would create another innovative things by doing SCAMPER, which is: Substitute, Combine, Adapt, Modify, Magnify, Minify, Put to other uses, Eliminate, and Reverse.
My SCAMPER combination between Apple, Google & Toyota:
1. Carbon I-Pod
- Substitute
It substitute the I-Pod materials from plastic to carbon to make the I-Pod has lighter weight and looks more exclusive and segmented for people who interest in racing, sport, or something dynamic. Carbon itself until now is still related to something exclusive and high price.
- Combine
The substitution itself is supported by Toyota as a car company who have high quality materials of carbon which create perfect combination of Carbon I-Pod. 
2. Avanza Maps
- Combine
This is like a car who has automatic steering, conduct by Google Maps. So, all we have to do is choose our destination and the car would run itself to the destination with automatic steering invented by Toyota. In this Avanza Maps case, the car, which is Avanza type of car, has been adapt in the road type in big cities in Indonesia.
3. Steer Pod
- Put in other use
Toyota, who produce car, have the trademark of their steer. To, Toyota fans who enjoy music could “steer” their I-Pod which the click wheel which look like Toyota’s steer. So, if the wheel is touch and move, it would turn out like steer wheel.
- Combine
Toyota’s trademark steer and I-Pod’s trademark click wheel is combined in one thing called Steer Pod which is only release for limited edition only.
4. I-Pod Reverse Click Wheel
- Reverse
From outer view, the I-Pod is look like the same as any other I-Pod releases. But the click wheel is actually turning left & not right. This I-Pod is made for left handed because they would enjoy the I-Pod more comfortable and easy to use.
5. I -”Just Monitor”- Pod
- Eliminate
This might look like an I-Pod Touch, but actually it’s more like an I-Pod without any click wheel. So, is just like the size of monitor of the fifth I-Pod Nano which is fully multi touch screen. So, the size would be smaller from I-Pod Touch and it’s fully graphic & touch.
